COS Service Zones is a cloud hosted demand aggregation solution to effectively engage the community to show their interest in broadband prior to a network build-out. In addition to the built-in functionality to drive word-of-mouth it has proved efficient to boost it with traditional marketing. Marketbroadband.com, powered by Minnesota based Lorex, Inc., with 20 years of broadband marketing experience, now offers a marketing program tailored for COS Service Zones Campaigns.
Elk River, MN – “COS Service Zones is a powerful platform to generate demand for broadband by dividing the intended service area into neighborhood zones, with a take-rate target for the neighbors to try to reach. The neighborhoods are defined by zones on the map with distinct borders. We have been working with GIS based marketing for many years and that is why this cooperation between us and COS Systems is such a great fit,” says Lorex, Inc., CEO Ken Janc. Lorex is the company behind MarketBroadband.com.
When doing a mail based campaign you are normally directed to either ZIP codes or postal routes. Using any of these methods to send your marketing material out means you might inadvertently send it to those you aren’t even intending to build out your network to service. Not only does this incur extra cost, it will also get the hopes up among people you’re not planning to serve. To avoid this, MarketBroadband.com has ways to instead use GIS shapefiles to extract the residential as well as business addresses within the defined borders of the area. This is done at the address-level, so your mail campaign will be precisely targeting the area and the people you want to reach. You are not paying for more than you need.
“For COS Service Zones customers working with Marketbroadband.com, the process is extremely easy. Just let our support team know that you are working with MarketBroadband.com and we will make sure they get all the necessary files for the neighborhood zones. Then you simply direct MarketBroadband.com as to which neighborhoods that you want to target with your mailer. It’s even possible to take the standard reports from service zones with already signed up customers and send to Ken’s team if doing a second mailer. They will then remove those addresses from the mailing list and your even more targeted in your mail-out and minimizing costs, “ says Bjorn Wannman, Manager Partnerships and Strategic Accounts at COS systems.
In addition to this unique approach to pinpointing mail campaigns, Marketbroadband.com can provide all relevant marketing material for a full campaign, including magnetic banners for installation machinery, the perfect marketing for a broadband buildout since it’s something no one misses. Yard signs, banners and other printed material that you might need are also available from MarketBroadband, “We do our design and printing in-house, so we are flexible and fast,” says Ken Janc.
“With COS Service Zones you want to engage with the local Champions, grassroots who are willing to help you rally their neighbors to sign up for your services and get the word-of-mouth about the build-out going on Social Media etc. But you need to spread the awareness of your project in the first place and for that, traditional marketing and in particular mailers are very powerful. Everyone checks their mailbox daily, right? We are very fortunate to have found an established and experienced US partner, that has an offer that fits like hand in glove with ours. This cooperation makes our customer’s even more successful in their demand aggregation campaigns” says COS Systems CMO Isak Finer.
About Marketbroadband.com, powered by Lorex, Inc.
MarketBroadband.com has been helping ISP’s and other home services providers execute highly effective marketing programs for over 20 years. Using proprietary GIS Mapping and Targeting tools, clients can target at the address level within—and only within—their serviceable market. Learn more about MarketBroadband.com by visiting www.MarketBroadband.com. Learn more about Lorex, the engine behind MarketBroadband.com, by visiting www.LorexInc.com.
About COS Service Zones
“Build it, and they will come?” Now, there’s a better way to roll-out fiber-optics by beginning with committed customers. No more deploying from one end of town to the other only to chase customers after. Just follow these steps:
- Draw up multiple competing zones across your city or town.
- See demand build in real-time as customers signup using your branded website.
- Wait until target take-rate is reached before deploying to accelerate profitability.
Our mission: Subscriber-backed, successful fiber, with no more failed projects. COS Service Zones brings broadband to homes all across the globe. Let’s discover the demand in your community.
About COS Systems
COS SYSTEMS is a leading provider of software to plan, deploy and manage modern broadband networks that support services from one or more providers, using a powerful yet simple self-service interface. COS Systems takes customer needs and delivers innovative software solutions that streamline operations, accelerate revenue and deliver more satisfied subscribers. Learn more about COS Systems on www.cossystems.com.
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